Marks & Spencer
About the award
Our reformed recruitment focused award looks to exhibit those companies who create targeted and innovative campaigns on campus and digitally, with a main focus to deliver ROI and hires to the business.
Why they won
Marks & Spencer executed a coherent and integrated digital and campus campaign through a competitive, clear and fun concept. The alignment of the campaign with their brand and products enabled their relatively small team to ‘punch above their weight’. The integrated campaign saw a huge breadth of impact across 14 target universities with 10,000 students entering the university head-to-head competition and over 7,000 students sent directly to visit their website.
Submitted by 106 Communications
Submitted by Hodes
A word from the sponsorUniversity of York
This new Award is a chance to recognise the success of those graduate employers who put a lot of time and energy into their recruitment marketing campaigns and we are proud to sponsor such a well deserved Award.
At York we are committed to developing strong partnerships with graduate employers to support their recruitment campaigns. We want to celebrate and champion those employers who have an innovative approach to their campaigns which inspire our students to succeed in the graduate market. We wish all those shortlisted the best of luck!