Unlocked Submitted by SMRS
About the Award
This recruitment focused award looks to showcase those companies who create unique and targeted marketing campaigns to engage students, with the main focus to deliver ROI and student hires to the business.
Why they won
- They ran a bold, brash and brave campaign. Aiming to reach students beyond their traditional social sciences audience, they centered their campaign around a video revealing the differing reactions of people that often prevent students following a career with them.
- By addressing this obstacle head-on, they confidently encouraged students to opt-out of applying, whilst grabbing the attention of those who were up for the challenge.
- A clever, impactful video was made and viewed over 400,000 times on youtube which drove 1,700 applications, hitting both male and BAME application targets.
Submitted by Symphony Talent